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Our story

One good cream, and a short routine around it.

Halden started in 2021 with one jar on a kitchen table in Burlington, Vermont, and a simple wish: a face cream we would reach for every morning, and a jar we would never have to throw away. Five products later, we still make everything around that cream.

Jars, tubes and bottles being packed into kraft boxes on a worktable in the Burlington studio

A block of raw shea butter on a stoneware plate

Shea butter

Body without the heaviness

Shea butter is what makes the Daily Cream feel like a cream and not a lotion. We use a lightly refined one, so it keeps a faint nutty note but no strong smell, and we keep it sixth on the list: enough for a soft, cushioned feel, not so much that it sits on your skin.

A little clear squalane in a shallow stoneware dish

Squalane

An oil that sinks in

Squalane is a light, stable oil that skin takes in quickly. It is why the cream leaves your face soft rather than shiny, and why the Face Oil feels dry to the touch. Ours is made from olives.

Rolled oats in a bowl beside a cut aloe leaf on linen

Oat and aloe

For the steps around the cream

Aloe leaf juice in the Gel Cleanser keeps skin feeling soft after rinsing. Oat kernel extract gives the Milk Essence its comfortable, milky feel. Each product has its own short list, and every list is printed in full on its page.

Hands squeezing cream from the refill pouch into the clean glass jar

Refills

Keep the jar, refill the cream

When the jar is empty, wash it in warm soapy water and let it dry completely. Unscrew the spout of the refill pouch and squeeze the cream in from the bottom of the pouch up. Snip the pouch open at the end; a clean spatula gets the last of it out. The pouch holds the same 50 ml as the jar.

01

Fewer steps

Three products cover a whole routine. We would rather make a few things well than fill a shelf.

02

Keep the jar

The Daily Cream comes in glass you keep and a soft pouch that refills it, for $8 less each time.

03

Plain about what is inside

Every product lists its full ingredients, with a sentence on what each key one does in the formula.

2021

Started in Burlington, Vermont

5

Products, and no plans for fifty

12

Ingredients in the Daily Cream

$8

Less for each refill than a new jar

Fingertips with a little Daily Cream over the open jar

“We wanted a cream that feels good on a tired Tuesday, not one that promises a new face.”

Clara Wendt · founder

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